Page 30 - JGROUP PR REPORT MARCH 2025

3/26/25, 10:23 AM Snapchat partners with AR Lab for innovative IftAR gift experience
Karim Refaat, Business Marketing Manager, Snap Inc., said: “We are thrilled to partner with The AR Lab to bring this
innovative ‘IftAR’ experience to life. As the leading platform of choice for GCC locals to stay connected, Snap is
deeply rooted in the region’s culture, and we take pride in blending cherished traditions with cutting-edge
technology.” He added, “Through this initiative, we wanted to honor the sacred traditions of the holy month, while
showcasing the power of our pioneering AR technology to create more meaningful and immersive experiences. Just
as we enable brands to connect authentically with their audiences, this gift is our way of showing appreciation to
our valued partners in a way that is both innovative, and culturally relevant.”

The Ramadan 2025 ‘IftAR’ experience from the AR Lab and Snap highlights how technology can bridge the gap
between tradition and modernity to create unforgettable memories. It further underscores the role of collaboration
in driving innovation for all stakeholders

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