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3/26/25, 10:24 AM AR Lab and Snapchat collaborate on an innovative Augmented Reality IftAR gift experience - Middle East Business News and Info…
AR Lab and Snapchat collaborate on

an innovative Augmented Reality IftAR

gift experience

March 25, 2025 10

The AR Lab, a leading innovator in Augmented Reality (AR), has partnered with Snapchat, to

offer a unique augmented reality-enhanced Iftar experience. Developed for Snap’s key partners
and stakeholders as a Ramadan gift, the carefully curated box combines pioneering AR

technology with Ramadan traditions, offering an unforgettable experience for the Holy Month.

Advertise here.

The exquisitely designed package features a striking crescent-shaped die-cut, revealing a
beautifully designed yellow plate, inspired by the Snap branding and adorned with the iconic

Snap Ghost logo. Alongside the plate, the box includes a printed ‘Snapcode’, inviting recipients
to scan and unlock Snapchat’s exclusive marker technology. Further enhancing the memorable

unboxing experience, when pointing the camera at the Snap plate’, three traditional Ramadan
dishes appear virtually using AR. Brought to life on a personalised table mat, a description of

each dish will also be visible, providing inspiration while honouring traditional Iftar experiences.
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Wissam Jomaa, CEO & Founder, The AR Lab said: “We are proud to announce our latest
collaboration with the leading connectivity platform, Snapchat, aimed at offering an exclusive

AR-driven ‘IftAR’ experience to its stakeholders and partners. This unique project highlights the
potential of advanced technologies, such as AR, to create meaningful and highly engaging

experiences. The groundbreaking initiative, while underscoring Ramadan’s spirit of unity, also
reflects our long-standing commitment to making technology a part of everyday life, for

enhanced ease, convenience and leisure.”

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Karim Refaat, Business Marketing Manager, Snap Inc., said: “We are thrilled to partner with

The AR Lab to bring this innovative ‘IftAR’ experience to life. As the leading platform of choice

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