Page 34 - JGROUP PR REPORT MARCH 2025

3/26/25, 10:24 AM AR Lab and Snapchat collaborate on an innovative Augmented Reality IftAR gift experience - Middle East Business News and Info…
for GCC locals to stay connected, Snap is deeply rooted in the region’s culture, and we take
pride in blending cherished traditions with cutting-edge technology.” He added, “Through this

initiative, we wanted to honor the sacred traditions of the holy month, while showcasing the
power of our pioneering AR technology to create more meaningful and immersive experiences.

Just as we enable brands to connect authentically with their audiences, this gift is our way of
showing appreciation to our valued partners in a way that is both innovative, and culturally

relevant.”

The Ramadan 2025 ‘IftAR’ experience from the AR Lab and Snap highlights how technology can
bridge the gap between tradition and modernity to create unforgettable memories.

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