Page 38 - JGROUP PR REPORT MARCH 2025

3/26/25, 10:24 AM Latest News
stakeholders and partners. This unique project highlights the potential of advanced technologies, such as AR,
to create meaningful and highly engaging experiences. The groundbreaking initiative, while underscoring

Ramadan’s spirit of unity, also reflects our long-standing commitment to making technology a part of
everyday life, for enhanced ease, convenience and leisure.”

Karim Refaat, Business Marketing Manager, Snap Inc., said: “We are thrilled to partner with The AR Lab to
bring this innovative ‘IftAR’ experience to life. As the leading platform of choice for GCC locals to stay

connected, Snap is deeply rooted in the region’s culture, and we take pride in blending cherished traditions
with cutting-edge technology.” He added, “Through this initiative, we wanted to honor the sacred traditions of

the holy month, while showcasing the power of our pioneering AR technology to create more meaningful and
immersive experiences. Just as we enable brands to connect authentically with their audiences, this gift is
our way of showing appreciation to our valued partners in a way that is both innovative, and culturally

relevant.”
The Ramadan 2025 ‘IftAR’ experience from the AR Lab and Snap highlights how technology can bridge the

gap between tradition and modernity to create unforgettable memories. It further underscores the role of
collaboration in driving innovation for all stakeholders

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