Page 43 - JGROUP PR REPORT MARCH 2025
P. 43
Dubai-Headquartered AR Lab and Snapchat
Develop Augmented Reality IftAR Gift Experience
Story by Entrepreneur Middle East Staff
• 21h •
1 min read
Dubai-Headquartered AR Lab and Snapchat Develop Augmented Reality IftAR Gift Experience© AR
Lab and Snapchat
Dubai-headquartered AR Lab Snapchat developed a Ramadan gift box that combines AR
technology with Ramadan traditions.
The package features a crescent-shaped die-cut, revealing a yellow plate inspired by the Snap
branding and adorned with the iconic Snap Ghost logo. The box also includes a printed 'Snapcode',
inviting recipients to scan and unlock Snapchat's exclusive marker technology. When pointing the
camera at the Snap plate', three traditional Ramadan dishes appear virtually using AR. Brought to
life on a personalized table mat, a description of each dish will also be visible, providing inspiration
while honoring traditional Iftar experiences.
https://www.msn.com.
