Page 40 - JGROUP PR REPORT MARCH 2025

3/26/25, 10:24 AM AR Lab and Snapchat collaborate on an innovative Augmented Reality IftAR gift experience | Web Release
appear virtually using AR. Brought to life on a personalised table mat, a description of each dish will also be visible,
providing inspiration while honouring traditional Iftar experiences. e

Wissam Jomaa, CEO & Founder, The AR Lab said: “We are proud to announce our latest collaboration with the

leading connectivity platform, Snapchat, aimed at offering an exclusive AR-driven ‘IftAR’ experience to its stakeholders
and partners. This unique project highlights the potential of advanced technologies, such as AR, to create meaningful

and highly engaging experiences. The groundbreaking initiative, while underscoring Ramadan’s spirit of unity, also
reflects our long-standing commitment to making technology a part of everyday life, for enhanced ease, convenience

and leisure.”

Karim Refaat, Business Marketing Manager, Snap Inc., said: “We are thrilled to partner with The AR Lab to bring
this innovative ‘IftAR’ experience to life. As the leading platform of choice for GCC locals to stay connected, Snap is

deeply rooted in the region’s culture, and we take pride in blending cherished traditions with cutting-edge
technology.” He added, “Through this initiative, we wanted to honor the sacred traditions of the holy month, while
showcasing the power of our pioneering AR technology to create more meaningful and immersive experiences. Just as

we enable brands to connect authentically with their audiences, this gift is our way of showing appreciation to our
valued partners in a way that is both innovative, and culturally relevant.”

The Ramadan 2025 ‘IftAR’ experience from the AR Lab and Snap highlights how technology can bridge the gap

between tradition and modernity to create unforgettable memories. It further underscores the role of collaboration in
driving innovation for all stakeholders

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