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3/26/25, 10:24 AM Latest News

AR Lab and Snapchat collaborate on an innovative

Augmented Reality IftAR gift experience

25/03/2025

The partnership blends timeless traditions with modern day technology to create immersive IftAR gift boxes

for Snap’s business partners
UAE, 25 March 2025: The AR Lab, a leading innovator in Augmented Reality (AR), has partnered with

Snapchat, to offer a unique augmented reality-enhanced Iftar experience. Developed for Snap’s key partners
and stakeholders as a Ramadan gift, the carefully curated box combines pioneering AR technology with

Ramadan traditions, offering an unforgettable experience for the Holy Month.
The exquisitely designed package features a striking crescent-shaped die-cut, revealing a beautifully
designed yellow plate, inspired by the Snap branding and adorned with the iconic Snap Ghost logo.

Alongside the plate, the box includes a printed ‘Snapcode’, inviting recipients to scan and unlock Snapchat’s
exclusive marker technology. Further enhancing the memorable unboxing experience, when pointing the

camera at the Snap plate’, three traditional Ramadan dishes appear virtually using AR. Brought to life on a
personalised table mat, a description of each dish will also be visible, providing inspiration while honouring

traditional Iftar experiences. e
Wissam Jomaa, CEO & Founder, The AR Lab said: “We are proud to announce our latest collaboration with

the leading connectivity platform, Snapchat, aimed at offering an exclusive AR-driven ‘IftAR’ experience to its
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