Page 32 - JGROUP PR REPORT MARCH 2025

3/26/25, 10:24 AM AR Lab and Snapchat collaborate on an innovative Augmented Reality IftAR gift experience
pointing the camera at the Snap plate’, three traditional Ramadan dishes appear virtually using AR.
Brought to life on a personalised table mat, a description of each dish will also be visible, providing
inspiration while honouring traditional Iftar experiences. e

Wissam Jomaa, CEO & Founder, The AR Lab said: “We are proud to announce our latest

collaboration with the leading connectivity platform, Snapchat, aimed at offering an exclusive AR-driven
‘IftAR’ experience to its stakeholders and partners. This unique project highlights the potential of
advanced technologies, such as AR, to create meaningful and highly engaging experiences. The
groundbreaking initiative, while underscoring Ramadan’s spirit of unity, also reflects our long-standing

commitment to making technology a part of everyday life, for enhanced ease, convenience and leisure.”

Karim Refaat, Business Marketing Manager, Snap Inc., said: “We are thrilled to partner with The AR
Lab to bring this innovative ‘IftAR’ experience to life. As the leading platform of choice for GCC locals to
stay connected, Snap is deeply rooted in the region’s culture, and we take pride in blending cherished
traditions with cutting-edge technology.” He added, “Through this initiative, we wanted to honor the

sacred traditions of the holy month, while showcasing the power of our pioneering AR technology to
create more meaningful and immersive experiences. Just as we enable brands to connect authentically
with their audiences, this gift is our way of showing appreciation to our valued partners in a way that is

both innovative, and culturally relevant.”

The Ramadan 2025 ‘IftAR’ experience from the AR Lab and Snap highlights how technology can bridge
the gap between tradition and modernity to create unforgettable memories. It further underscores the
role of collaboration in driving innovation for all stakeholders

-Ends-

About Snap Inc.

Snap is a technology company. We believe the camera presents the greatest opportunity to improve the

way people live and communicate. Snap contributes to human progress by empowering people to
express themselves, live in the moment, learn about the world, and have fun together. The Company’s
three core products are Snapchat, a visual messaging app that enhances your relationships with friends,

family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and
other services; and its AR glasses, Spectacles.

For further information, please contact:
Orient Planet Group (OPG)
Email: media@orientplanet.com

Website: www.orientplanet.com

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