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3/26/25, 10:23 AM Snapchat partners with AR Lab for innovative IftAR gift experience
Snapchat partners with AR Lab for innovative

IftAR gift experience

Adgully Bureau | 22 hours ago

The AR Lab, a leading innovator in Augmented Reality (AR), has partnered with Snapchat, to offer a unique
augmented reality-enhanced Iftar experience. Developed for Snap’s key partners and stakeholders as a Ramadan
gift, the carefully curated box combines pioneering AR technology with Ramadan traditions, offering an
unforgettable experience for the Holy Month.

The exquisitely designed package features a striking crescent-shaped die-cut, revealing a beautifully designed
yellow plate, inspired by the Snap branding and adorned with the iconic Snap Ghost logo. Alongside the plate, the
box includes a printed ‘Snapcode’, inviting recipients to scan and unlock Snapchat’s exclusive marker technology.
Further enhancing the memorable unboxing experience, when pointing the camera at the Snap plate’, three
traditional Ramadan dishes appear virtually using AR. Brought to life on a personalised table mat, a description of
each dish will also be visible, providing inspiration while honouring traditional Iftar experiences. e

Wissam Jomaa, CEO & Founder, The AR Lab, said: “We are proud to announce our latest collaboration with the
leading connectivity platform, Snapchat, aimed at offering an exclusive AR-driven ‘IftAR’ experience to its
stakeholders and partners. This unique project highlights the potential of advanced technologies, such as AR, to
create meaningful and highly engaging experiences. The groundbreaking initiative, while underscoring Ramadan’s
spirit of unity, also reflects our long-standing commitment to making technology a part of everyday life, for
enhanced ease, convenience and leisure.”

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