Page 31 - JGROUP PR REPORT MARCH 2025
P. 31
3/26/25, 10:24 AM AR Lab and Snapchat collaborate on an innovative Augmented Reality IftAR gift experience
The exquisitely designed package features a striking crescent-shaped die-cut. Image Courtesy: Snapchat
TECHNOLOGY
AR Lab and Snapchat collaborate on an innovative
Augmented Reality IftAR gift experience
The partnership blends timeless traditions with modern day technology to create immersive
IftAR gift boxes for Snap’s business partners
Press Release
March 25, 2025
UAE: The AR Lab, a leading innovator in Augmented Reality (AR), has partnered with Snapchat, to offer
a unique augmented reality-enhanced Iftar experience. Developed for Snap’s key partners and
stakeholders as a Ramadan gift, the carefully curated box combines pioneering AR technology with
Ramadan traditions, offering an unforgettable experience for the Holy Month.
The exquisitely designed package features a striking crescent-shaped die-cut, revealing a beautifully
designed yellow plate, inspired by the Snap branding and adorned with the iconic Snap Ghost logo.
Alongside the plate, the box includes a printed ‘Snapcode’, inviting recipients to scan and unlock
Snapchat’s exclusive marker technology. Further enhancing the memorable unboxing experience, when
https://www.zawya.com/en/press-release/companies-news/ar-lab-and-snapchat-collaborate-on-an-innovative-augmented-reality-iftar-gift-experience-d… 1/3
