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3/26/25, 10:24 AM AR Lab and Snapchat collaborate on an innovative Augmented Reality IftAR gift experience | Web Release

NEWS

AR Lab And Snapchat Collaborate On An Innovative Augmented
Reality IftAR Gift Experience

The partnership blends timeless traditions with modern day technology to create immersive IftAR
gift boxes for Snap’s business partners

By Editor_wr On Mar 25, 2025

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The AR Lab, a leading innovator in Augmented Reality (AR), has partnered with Snapchat, to offer a unique augmented

reality-enhanced Iftar experience. Developed for Snap’s key partners and stakeholders as a Ramadan gift, the carefully
curated box combines pioneering AR technology with Ramadan traditions, offering an unforgettable experience for the
Holy Month.

The exquisitely designed package features a striking crescent-shaped die-cut, revealing a beautifully designed yellow

plate, inspired by the Snap branding and adorned with the iconic Snap Ghost logo. Alongside the plate, the box includes
a printed ‘Snapcode’, inviting recipients to scan and unlock Snapchat’s exclusive marker technology. Further enhancing

the memorable unboxing experience, when pointing the camera at the Snap plate’, three traditional Ramadan dishes

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