Page 42 - JGROUP PR REPORT MARCH 2025

3/26/25, 10:25 AM AR Lab and Snapchat Collaborate on Unique Ramadan Experience - UPPERNEWS - UAE news, Dubai news, technology news
Inside the box, there is a printed ‘Snapcode’ that allows recipients to scan and unlock Snapchat’s exclusive marker
technology. When users point their camera at the Snap plate, they will see three traditional Ramadan dishes appear
virtually, enhanced by AR. This experience is complemented by a personalized table mat that provides descriptions
of each dish, enriching the traditional Iftar experience.

Wissam Jomaa, the founder and CEO of The AR Lab, emphasized that this project demonstrates the potential of
advanced technologies like AR to create meaningful and engaging experiences. He noted that the initiative not only
highlights the spirit of unity during Ramadan but also reflects their commitment to integrating technology into
everyday life for greater convenience and enjoyment.

Karim Refaat, Business Marketing Manager at Snap Inc., explained that the goal of this initiative is to honor the
traditions of the holy month while showcasing the capabilities of their pioneering AR technology. He stated that the
gift serves as a way to express appreciation to valued partners in an innovative and culturally relevant manner.

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