Page 46 - MAJRA PR REPORT - NOVEMBER 2024

"At MAJRA, we are eager to continue our national efforts to develop new partnerships and initiatives
aimed at offering a regulatory framework for social responsibility, consolidating its culture among
individuals, institutions and companies and promoting private sector involvement in social
contributions, resulting in a visible impact on society.

"Through these initiatives, we aim to develop innovative solutions that address the societal
requirements and lead to ambitious projects that promote sustainable development and help
achieve national goals.”

The meeting witnessed the presence of representatives from various emirates in the country,
including Ahmed Khalifa Al Qubaisi, Director General of Abu Dhabi Chamber of Commerce and
Industry, H.E. Ammar Rashid Al-Alili, Managing Director of Umm Al Quwain Chamber of

Commerce and Industry, along with a number of officials and experts from the development,
governance and sustainability sectors.

Sarah Shaw, Director of MAJRA, emphasised the significance of the meeting as a vital opportunity
to bolster exchange of views and updated strategies. She added: “In a world surging with social
challenges, this meeting marks a strategic step towards boosting intellectual capabilities and
implementing new policies that promote the concept of social responsibility.

"We aim to highlight the significance of dialogue and cooperation among diverse entities to form a
comprehensive vision, encouraging companies foster sustainable development.

"Currently, social responsibility is not only an institutional duty, but also a strategic need that
makes significant contributions to create a positive impact at both economic and social levels.

"Amid this, the meeting acts as a key milestone in fostering an inclusive approach towards social
responsibility, gaining new insights and updating strategies, keeping pace with the current demands
and accelerating transformations.”

Furthermore, the conclusion of the meeting witnessed the members of the Advisory Committee
highlighting the necessity to promote awareness campaigns focusing on social responsibility as a
key driver in fostering a CSR culture and consolidating sustainability practices in line with the UAE's
strategic goals.

It included conserving the environment, promoting economic diversity, and supporting education.
Attendees also emphasised the necessity to implement effective strategies that improve positive
engagement between companies and the community.

Additionally, they underscored the significance of developing operational techniques that
contribute towards attaining MAJRA’s strategic objectives in the future.

These techniques require cooperation among all stakeholders to ensure their seamless alignment
with the current and future needs.

Majra

https://www.sustainabilitymenews.com/sustainable-finance/national-csr-fund-majra-showcases-
its-efforts-in-empowering-sustainable-practices-in-uae