Page 104 - 7X PR REPORT OCTOBER 2024

10/17/24, 2:50 PM Gitex Global 2024: 7X adds EtihadWE to whitelisted companies on Wayn
Gitex Global 2024: 7X adds EtihadWE to whitelisted companies on ‘Wayn’ platform
The 'Wayn' platform ensures secure messaging for EtihadWE’s clients while protecting
their data

This collaboration shows both entities' commitment to efficient, secure services for correspondence and invoices, enhancing
customer experience. (Photo Credit: 7X)
Published: Wed 16 Oct 2024, 2:00 PM Last updated: Wed 16 Oct 2024, 2:08 PM
7X has entered into a partnership agreement with Etihad Water and Electricity (EtihadWE),
becoming a verified whitelisted entity on the ‘Wayn’ platform, the UAE’s Digital P.O. Box.
This collaboration underscores the commitment of both organizations to deliver efficient and secure
services for handling correspondence and invoices, thereby enhancing the overall customer
experience.
The agreement was formalized by Abdulla Mohammed Alashram, Group CEO of 7X, and Yousif
Ahmed Al Ali, CEO of EtihadWE, at 7X’s booth during Gitex Global 2024, with representatives
from both organizations in attendance.
Read more: Gitex Global 2024: e& UAE, UiPath launch RPA as managed service to accelerate
digital transformation in UAE

Secure digital communication
The ‘Wayn’ platform will facilitate secure and reliable digital communication for EtihadWE’s
clients while safeguarding their personal and sensitive information. It will also enable EtihadWE to
process and settle invoices and transactions online in a safe and convenient manner.
Enhancing UAE’s digital landscape
Alashram emphasized that the partnership with EtihadWE strengthens their ongoing efforts to
enhance the UAE’s digital landscape. He stated their dedication to providing innovative solutions
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