Page 105 - 7X PR REPORT OCTOBER 2024

10/17/24, 2:50 PM Gitex Global 2024: 7X adds EtihadWE to whitelisted companies on Wayn
that drive digital progress across all their services, aligning with the government’s digital strategy.
He noted that through the ‘Wayn’ digital P.O. Box platform, they aim to empower individuals and
businesses to receive verified correspondence and manage their documents and parcels effortlessly.
He also highlighted that their platform employs cutting-edge encryption technologies to ensure
maximum data protection for users amid increasing threats of online fraud and phishing worldwide.
Vision for digital transformation
Al Ali expressed that the collaboration with 7X through the ‘Wayn’ platform reflects their
leadership’s vision for digital transformation in the UAE. He mentioned that it aligns with
EtihadWE’s mission to deliver a secure and seamless digital experience to their clients. He pointed
out that ‘Wayn’ is the first platform of its kind in the UAE, designed to provide a secure and
encrypted communication network through a permanent digital UAE address linked to users’
physical locations. He also noted that it protects users from cyber threats while offering reliable
invoice and payment management, along with additional features like archiving and document and
parcel management.
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