Page 119 - 7X PR REPORT OCTOBER 2024

10/17/24, 2:52 PM Latest News
UAE, Dubai, October 16, 2024: 7X signed a partnership agreement with the Etihad Water and Electricity
(EtihadWE) as a verified whitelisted entity on the ‘Wayn’ platform, the UAE's Digital P.O. Box. This

collaboration reflects both entities' commitment to providing efficient and secure services for receiving
correspondence and invoices, enhancing the customer experience.

The agreement was signed by H.E. Abdulla Mohammed Alashram, the Group CEO of 7X, and Eng. Yousif
Ahmed Al Ali, the CEO of EtihadWE, on 7X’s stand during GITEX Global 2024 in the presence of

representatives from both entities.
The ‘Wayn’ platform will ensure secure and reliable digital messaging for EtihadWE to its clients while

protecting their personal information and sensitive data. The platform with will also enable EtihadWE to
process and settle invoices and transactions online in a safe and convenient manner.
H.E. Abdulla Mohammed Alashram said: “Our partnership with EtihadWE will support our ongoing efforts to

reinforce UAE’s digital future. We are constantly aiming to provide innovative solutions to drive digital
advancement across all our services, aligning with the government's digital strategy. Through the 'Wayn'

digital P.O. Box platform, we aim to empower individuals and businesses to receive verified correspondence
and manage documents and parcels seamlessly. Additionally, our platform leverages state-of-the-art
encryption technologies to ensure maximum protection of data and users amid the rising online fraud and

phishing across the globe.”
Eng. Yousif Ahmed Al Ali said: “Our collaboration with 7X through its pioneering platform 'Wayn' represents a

fulfillment of our wise leadership’s vision for digital transformation in the UAE. It also aligns with EtihadWE’s
mission to offer a secure and seamless digital experience to our clients. This partnership reflects our ongoing

commitment to encouraging innovation, as well as our dedication to continuously enhancing our services and
advancing digital transformation within the sector."

‘Wayn’, UAE’s Digital P.O. Box is the only platform in the UAE that has been developed to provide a secure
and encrypted communication network through a permanent digital UAE address linked to the users’ physical
addresses. It protects users from cybercrime while providing them with reliable invoice and payment

management, as well as additional benefits such as archiving, and document and parcel management.
For further details about ‘Wayn’, UAE’s Digital P.O. Box, please visit www.wayn.ae.

-Ends-

https://www.arabbnews.com/english/Latest-News.asp?id=17766 2/2