Page 125 - 7X PR REPORT OCTOBER 2024

10/17/24, 2:53 PM 7X adds Etihad Water and Electricity to whitelisted companies on 'Wayn' platform
The agreement was signed by Abdulla Mohammed Alashram, Group CEO of 7X,

and Yousif Ahmed Al Ali, CEO of EtihadWE, on 7X's stand during GITEX Global

2024 in the presence of representatives from both entities.

The 'Wayn' platform will ensure secure and reliable digital messaging for EtihadWE

to its clients while protecting their personal information and sensitive data. The

platform with will also enable EtihadWE to process and settle invoices and

transactions online safely and conveniently.

Alashram said, "Our partnership with EtihadWE will support our ongoing efforts to

reinforce UAE's digital future. We are constantly aiming to provide innovative

solutions to drive digital advancement across all our services, aligning with the

government's digital strategy. Through the 'Wayn' digital P.O. Box platform, we aim

to empower individuals and businesses to receive verified correspondence and

manage documents and parcels seamlessly.

Additionally, our platform leverages state-of-the-art encryption technologies to

ensure maximum protection of data and users amid the rising online fraud and

phishing across the globe."

Al Ali, in turn, stated, "Our collaboration with 7X through its pioneering platform

'Wayn' represents a fulfillment of our wise leadership's vision for digital
transformation in the UAE. It also aligns with EtihadWE's mission to offer a secure

and seamless digital experience to our clients.

'Wayn', UAE's Digital P.O. Box is the only platform in the UAE that has been

developed to provide a secure and encrypted communication network through a

permanent digital UAE address linked to the users' physical addresses.

It protects users from cybercrime while providing them with reliable invoice and

payment management, as well as additional benefits such as archiving, and

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