Page 137 - MBRF English PR Report - September 2024

9/18/24, 2:33 PM MBRF partners with Sweden’s Arabiska Bokstavscentret to promote Arabic language and content - Middle East News 247
His Excellency Jamal bin Huwaireb, CEO of the MBRF, said: “This partnership with Arabiska
Bokstavscentret stands as a testament to our constant efforts to boost the presence and usage of the Arabic

language across various online platforms. Through this move, we seek to underscore the adaptability and
inclusiveness of the Arabic language, which demonstrates its aptitude for all times and places. Furthermore,
such efforts pave the way for launching more projects and activities that highlight the importance of the Arab

civilization and Arabic language. It further aims to develop methods for teaching Arabic and raise the
possibilities of the Bil Arabi initiative, which encourages Arab community members to use their native
language, valuing it as a language of science, knowledge, and cultural heritage.”

Amir Ramadan Sadayo, the Founder and Director of Arabiska Bokstavscentret, said: “At Arabiska

Bokstavscentret, we constantly strive to highlight the adaptability of the Arabic language and its key
contribution to the development of human civilization throughout history. We are pleased to collaborate with a

renowned Arab knowledge foundation and combine our efforts in achieving our shared goals of strengthening
the vital role of the Arabic language and enriching Arabic digital content across various mediums and
platforms. We strongly believe that this partnership will benefit Arab youth across the globe.”

The partnership agreement focuses on fostering collaborative efforts in organizing training workshops by
including visual communication apps to teach the Arabic language to non-native speakers. Furthermore, it

aims to promote the translation of studies and research from other languages into Arabic and ensure the
coordination of different activities, events, and conferences as part of the Bil Arabi initiative. In line with the
MoU, the ‘#BilArabi’ hashtag will be widely used across the social media platforms of Arabiska

Bokstavscentret for all of its digitally published content.

The MoU also highlights the growth of MBRF’s international partnerships and its increasing role in knowledge
dissemination beyond the Arab region reaching a multitude of audiences in different countries.

The move comes in line with the steadfast commitment of the MBRF and Arabiska Bokstavscentret to
activate their strategic partnership and coordinate efforts toward promoting the Arabic language. The key
objectives of both parties are to contribute to the advancement of its knowledge role and reinforce its

reputation internationally.

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