Page 92 - ALEF EDUCATION PR REPORT OCTOBER 2024

10/22/24, 9:52 AM Alef Education Expands into KSA as Knowledge Towers School in Riyadh Adopts Its Education Solutions – Executive Bulletin

Abu Dhabi, October 21, 2024: Alef Education, a UAE-based global leader in education technology, highlighted
the transformative power of AI-driven solutions in reshaping the education landscape at the first Learn KSA

conference, held in Riyadh, Saudi Arabia, from 6-7 October 2024. This participation underscores the company’s
commitment to driving innovation in education while advancing its global expansion strategy within one of the
most exciting education markets.

Alef Education’s participation at the Learn KSA conference highlights its commitment to equipping students

with the skills they need to succeed in the digital age aligning with the Saudi Vision 2030 goals and its Human
Capital Development Plan. Building on this vision, Alef Education signed a contract with Knowledge Towers

School, a leading educational institution in Riyadh, to deliver personalised student learning experiences through
AI-powered solutions. Alef Education’s Saudi Arabia based team is dedicated to building successful partnerships

in the Kingdom, further strengthening and expanding its presence across the region.

The Learn KSA conference aimed to provide a platform that unites the world’s brightest minds in education,
fostering collaboration and inspiring positive change. The inaugural event took place in Riyadh, Saudi Arabia,

one of the largest education markets in the Gulf Cooperation Council (GCC) region. It brought together
educators, industry leaders, and policymakers to explore innovative strategies to enhance educational outcomes

through integrating advanced technologies.

The EdTech company also showcased its innovative solutions that leverage AI, machine learning, and big data to
enhance personalised learning experiences during the two-day event. In addition, Alef Education unveiled

Miqyas Al Dhad, an innovative data-driven framework designed to improve the literacy skills of Arabic speakers
across the Arab world. This first-of-its-kind Arabic language measurement framework is a partnership between
Alef Education and MetaMetrics®, the US-based developer of the renowned Lexile® Framework for Reading.

Chief Growth Officer Will Lock took part in two panel discussions as part of the company’s participation in the

event. The first was entitled ‘Global Journey, Local Roots’, where he explored the integration of technology into
education and how it equips students with essential skills, helping them thrive in an increasingly globalised

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