Page 26 - Jetour PR Report- May 2024
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JETOUR's ‘Enjoy the Journey, Embrace the World’ highlights new possibilities in market at Beijing Auto Show - Middle East N…
In line with its strategy for global expansions, JETOUR has been following this trend. By designing vehicles
that cater to family and off-road travel, JETOUR has achieved a remarkable global sales volume of 1.1
million units within 68 months since its first product launch, garnering a customer base of over 45 million
worldwide. This ‘JETOUR Speed’ has set an industry benchmark, with a year-on-year sales increase of 75
per cent in 2023, reaching a cumulative annual sales volume of 315,167 units, making it the fastest-growing
SUV brand in China. Since 2019, JETOUR has expanded into over 50 countries and regions, leading in
Angola, Uruguay, Ecuador and other markets.
Consumer Trends Fuelling Best-Selling Products
A report by McKinsey & Company forecasts that the global SUV market will experience a compound annual
growth rate (CAGR) of 7.2 per cent between 2020 and 2030, fuelled by factors such as rising disposable
incomes, increasing urbanisation and a growing desire for adventure travel. This trend is particularly strong
in emerging markets, where SUVs and off-road vehicles are seen as status symbol and practical for
navigating challenging terrains.
JETOUR’s family-oriented off-road travel products, especially the X70 and X90 series, have matured in the
international market, attributing to its ability to address these specific needs and preferences. It also
launched JETOUR DASHING across various global markets, which quickly became a best-selling model in
the segment in Egypt and Saudi Arabia. Furthermore, JETOUR T2, the brand’s first off-road travel product,
became an instant hit in the Chinese market, breaking the 10,000-unit sales milestone in its third month and
setting a record for the fastest sales growth in its category. Following its international launch in Dubai, UAE,
in January 2024, the T2 is set to be introduced to more markets worldwide.
Embracing Off-Road Adventures and Electrified Mobility
Simultaneously, JETOUR is pushing the envelope with its technological ingenuity, particularly with the Super
Hybrid Off-Road Platform and the Super-Hybrid i-DM system. These innovations showcase JETOUR’s edge
in scalability, new energy adaptation, and intelligent driving, combined with an integrated electronic and
electrical architecture. JETOUR is using these developments to engineer narratives of exploration and
adventure in addition to producing automobiles. It is pushing people towards a future where each journey
has the same significance as its destination.
In line with strategic planning, JETOUR is also accelerating the development of right-hand drive models,
aiming to enter right-hand markets between 2023 and 2024. As global demands for carbon peaking and
neutrality rise, JETOUR is proactively positioning its plug-in-hybrid electric vehicle (PHEV) and battery
electric vehicle (BEV) models within its Super Hybrid and E0X high-performance electric platforms, meeting
various market requirements for fuel consumption and emissions.
The T-series, including T1, T2, T5, and the robust T7, encapsulates JETOUR’s future in off-road capabilities.
The T1 positions itself as an A+ level plug-in hybrid SUV that blends comfort, energy efficiency, and style. Its
1.5TGDI+1DHT PHEV platform is complemented by a fashionable boxy design language, a spacious interior
including a 2-meter bed in the rear, and a 6.6kW bi-directional power supply. The T2, set for international
launch, is an off-road travel super hybrid SUV equipped with a high-energy battery from CATL, exemplifying
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