Page 89 - ALEF EDUCATION PR RPEORT MAY 2025

4/8/25, 10:28 AM 20 Tech Innovations With A Surprising Impact On Popular Culture
AI-driven recommendation algorithms that personalize options in real time have
transformed how we discover and book travel. Originally designed for e-commerce and

streaming, they now take part in shaping everything from itineraries to destination trend

even local economies. - Omry Litvak, Mize

7. Ridesharing Apps

The first one that comes to mind is the advent of ridesharing apps and how they have not

just redefined but completely disrupted the traditional taxi market. What started as a

convenient way to hail rides through an app has transformed urban mobility, labor mark
and social behavior in ways few anticipated. This trend continues evolving, expanding int

food delivery (UberEats) and other new segments. - Gundeep Singh, EY

8. Smartphones

The smartphone, initially designed as a communication tool, has had a surprising impact
popular culture. It reshaped industries like entertainment, social media and mobile gami

creating new trends such as influencer culture and live-streaming, and altering how we
interact, consume media and create content. - Kirill Sagitov, COYTX GLOBAL LLC.

9. A2A Payments

Account-to-account payments have significantly innovated the iGaming industry by

enabling direct, real-time transfers between players’ and operators bank accounts. A2A h
become a key aspect for brands within the industry to seamlessly engage with players.

Adoption of A2A payments has been crucial in transforming the industry into a faster, m
cost-effective ecosystem for players and operators. - Taira Hall, Citizens

10. Social Media

One technological innovation that has had a surprising impact on popular culture is socia

media. Initially designed for personal connections, it has transformed industries like

fashion, media and politics. Influencers shape trends, content creators rival traditional
media and grassroots activism gains momentum. Social media's ability to connect and

amplify voices continues to redefine culture. - Deepinder Singh Sethi, Fortive

11. Short-Form Video And Livestreaming

https://www.forbes.com/councils/forbestechcouncil/2025/04/07/20-tech-innovations-with-a-surprising-impact-on-popular-culture/ 4/7