Page 90 - ALEF EDUCATION PR RPEORT MAY 2025

4/8/25, 10:28 AM 20 Tech Innovations With A Surprising Impact On Popular Culture
Livestreaming and short-form video platforms have reshaped popular culture, making
content creation accessible to anyone. Once a niche trend, they are now mainstream, with

AI-driven tools automating editing, captions and personalized engagement. This fusion o

and video has accelerated the rise of digital storytelling and influencer culture. - Umesh
Kumar Sharma

12. QR Codes

QR codes, once designed for automotive use, have evolved into cultural staples. They

replaced physical menus worldwide during the pandemic, became artistic marketing
elements on posters and tattoos and now seamlessly link offline spaces with online

experiences. This shift has reshaped consumer behavior and retail environments on a glo
scale. - Mohit Menghnani, Twilio

13. Voice And Motion-Activated Devices

Voice and motion-activated and AI-enabled devices like Alexa, Siri and Ring have shaped

popular culture and security. Phrases like “Hey Siri” are now common slang for quick inf
retrieval. Devices like Ring cameras play an unexpected role in forensic investigations, w

shared footage turning home security into a community tool. As AI evolves, its impact on
daily life grows in surprising ways. - Anupriya Ramraj, PriceWaterhouse Coopers

14. Blockchain

Blockchain technology, initially designed for Bitcoin transactions, has transformed far

beyond its original purpose. It created new cultures around cryptocurrency trading, enab
NFT art markets worth millions and birthed decentralized finance platforms that bypass

traditional banks. What began as a secure transaction ledger has reshaped concepts of

digital ownership, financial access and trust. - Ardhendu Sekhar Nanda, First Citizens Ba

15. Swipe Actions

Popularized by Tinder, Snapchat and Instagram, swipe actions are changing the UX gam
mobile, allowing people to communicate and consume content at a much larger scale tha

originally possible. This creates the need for urgency and better marketing hooks to captu
shorter attention spans. It's rewired and reinforced our needs for instant gratification an

punchy content. - Punit Shah, EZ Texting

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