Page 124 - SOL Properties PR Report - July 2024

Fairmont launches 55-storey residential tower in Downtown Dubai
Fairmont launches 55-storey residential tower in Downtown Dubai

DUBAI, July 2, 2024
Fairmont Hotels & Resorts, a world-leading luxury hotel brand within the Accor group, said it has partnered with
UAE-based developer Sol Properties to launch a premium residential development in Downtown Dubai, to
redefine luxury real estate.

A premium 55-storey housing project, Fairmont Residences Solara Tower is the latest land development in
Downtown Dubai offering stunning views of both Burj Khalifa and the Dubai Fountain.

Work is currently underway on the project, which is scheduled for completion by Q3 of 2027.

The property combines Fairmont’s distinguished brand standards in the realm of luxury hospitality with Sol
Properties’ vast expertise in luxury real estate to establish new benchmarks in urban living.

The development will include meticulously designed spaces, offering a blend of elegance and timeless opulence.

With a wide array of spacious layouts and cutting-edge amenities, these residences represent the pinnacle of a
new-age lifestyle, with expansive terraces offering breathtaking views of the Burj Khalifa and the exquisite Dubai
Fountain.

"We at Sol Properties and Fairmont Hotels & Resorts are elated to provide a completely new standard of luxury
living in Downtown Dubai," said its Founder and CEO Ajay Bhatia.

"Our goal is to provide residents with exclusive amenities and personalised services, thereby setting a new
precedent for comfort and convenience for end users," he stated.

"By combining Fairmont’s exceptional hospitality services with our integrated residential environment and
attention to quality, this project is certain to offer residents unmatched lifestyle experiences," he added.

In response to the evolving demands of urban homeowners, the residential project promises a suite of premium
amenities and services.

Additionally, Fairmont Solara Tower stands out in Downtown Dubai as the only residential tower providing a
private swimming pool in selected apartments.

Residence owners will also have exclusive access to Fairmont’s wide range of integrated amenities, which
include gourmet restaurants, fitness centres, spas and wellness centres, offering a resort-like experience within
the confines of their own home, he stated.

Omer Acar, CEO for Fairmont expressed delight at continuing to bring the Fairmont experience around the globe.
"Drawing on both Accor and Fairmont’s long history and notable expertise in managing luxury branded
residential, and working with leading developers and partners such as SOL Properties, we are able to deliver a
living experience that is poised to truly redefine luxury residential in an already competitive market such as Dubai,
or in other top destinations worldwide," he added.

The project exemplifies the ongoing expansion and appeal of luxury living in Dubai, with the luxury residential real
estate market projected to grow by more than 8 percent by 2029.

Opening as the premiere luxury real estate in Downtown Dubai, Fairmont Solara Tower reinforces Dubai’s
demand as a global destination, attracting high-net-worth individuals and investors seeking to diversify their
portfolios with the city’s strategic location and investor-friendly regulations.

Fairmont Residences Solara Tower Dubai joins a portfolio of 16 Fairmont-branded residences, each a sanctuary
with the luxury of Fairmont and the privacy of home, from Mayakoba in Mexico, Rabat and Marrakech in
Morocco, to Los Angeles in the US.

Globally renowned for the brand’s expertise in luxury residential, Fairmont has another 22 projects in the pipeline.
The project is supported by Accor One Living, an industry-first platform focused on the design and operation of
innovative mixed-use hospitality solutions for a new generation of investors and homeowners.

Jeff Tisdall, Chief Business Officer, Accor One Living, said: "We are very proud to be partnering with SOL
Properties on this landmark Fairmont branded residence development, a leading example of an exciting new
generation of standalone private residences supported by Accor One Living."

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