Page 63 - SOL Properties PR Report - July 2024

Fairmont Hotels & Resorts and SOL Properties to debut Fairmont Residences Solara Tower Dubai - The Malaysian Reserve
Fairmont Residences Solara Tower Dubai combines Fairmont’s dis nguished brand standards and global reputa on
in luxury hospitality with SOL Proper es’ vast exper se in luxury real estate to establish new benchmarks in upscale
urban living. The development will include me culously designed spaces, blending elegance and meless opulence.
With a wide array of spacious layouts and custom ameni es, these residences represent the pinnacle of luxury
lifestyle for today and tomorrow, with expansive terraces offering breathtaking views of the Burj Khalifa and the
exquisite Dubai Fountain.

Ajay Bha a, Founder and CEO of SOL Proper es, said: “Alongside the team at Fairmont, we at SOL Proper es are
elated to provide a completely new standard of luxury living in Downtown Dubai. Our goal is to provide residents
with exclusive ameni es and personalised offerings, thereby se ng a new precedent for comfort and convenience
for our owners. By combining Fairmont’s excep onal hospitality and though ul service with our integrated
residen al environment and a en on to quality, this project is certain to offer residents unmatched lifestyle
experiences.”

In response to the evolving demands of urban homeowners, the residen al project promises a suite of premium
ameni es and services. Residence owners will have exclusive access to Fairmont’s wide range of integrated
ameni es, which include gourmet restaurants, private swimming pool, fitness centre, spa and wellness centre,
offering a resort-like experience within the confines of their own home.

Omer Acar, CEO for Fairmont, commented: “We are delighted to con nue bringing the Fairmont experience
around the globe. Drawing on both Accor and Fairmont’s long history and notable exper se in managing luxury
branded residen al, and working with leading developers and partners such as SOL Proper es, we are able to
deliver a living experience that is poised to truly redefine luxury residen al in an already compe ve market such
as Dubai, or in other top des na ons worldwide.”

The project exemplifies the ongoing expansion and appeal of luxury living in Dubai, with the luxury residen al real
estate market projected to grow by more than 8 percent by 2029. Opening as the premiere luxury real estate in
Downtown Dubai, Faimont Solara Tower reinforces Dubai‘s demand as a global des na on, a rac ng high-net-
worth individuals and investors seeking to diversify their por olios with the city’s strategic loca on and investor-
friendly regula ons.

Fairmont Residences Solara Tower Dubai joins a por olio of 16 Fairmont-branded residences, each a sanctuary with
the luxury of Fairmont and the privacy of home, from Mayakoba in Mexico, Rabat and Marrakech in Morocco,
to Los Angeles in the USA. Globally renowned for the brand’s exper se in luxury residen al, Fairmont has another
22 projects in the pipeline. The project is supported by Accor One Living, an industry-first pla orm focused on the
design and opera on of innova ve mixed-use hospitality solu ons for a new genera on of investors and
homeowners.

Jeff Tisdall, Chief Business Officer, Accor One Living, said: “We are very proud to be partnering with SOL Proper es
on this landmark Fairmont branded residence development, a leading example of an exci ng new genera on of
standalone private residences supported by Accor One Living. We are confident the ultra prime loca on, extensive
private facili es for residence owners, and elevated residen al living experience made possible by Fairmont,
combined with SOL Proper es’ reputa on for quality and luxury, will be very well received by homeowners.”

About Fairmont

Fairmont Hotels & Resorts is where the in mate equally coexists with the infinite – an unrivaled por olio of more
than 90 extraordinary hotels where grand moments of life, hear elt pleasures and personal milestones are
celebrated and remembered long a er any visit. Since 1907, Fairmont has created magnificent, meaningful and
unforge able hotels, rich with character and deeply connected to the history, culture and community of its
des na ons – places such as The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont
Banff Springs in Canada, Fairmont Peace Hotel in Shanghai, and Fairmont The Palm in Dubai. Famous for its

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