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Both entities will also facilitate 1-on-1 advisory sessions and workshops conducted by industry
experts, where startups will receive tailored guidance on various aspects of business operations.
This personalised approach ensures that startups are equipped with the necessary tools and
knowledge to navigate the challenges of entrepreneurship, ultimately enhancing their prospects
for success and aligning their growth with the UAE’s national agenda.

Fadhel said: “The ministry, in line with the objectives of the National Strategy for Industry and
Advanced Technology, aims to enhance the growth and competitiveness of the industrial sector
through developing enablers and incentives. We focus on creating investment opportunities that
support the growth of industrial companies under the Make it in the Emirates initiative, especially
for SMEs and entrepreneurs. We are confident that our partnership with Sheraa and ECI will
enhance the capabilities of entrepreneurs and startups and enable them to grow and boost their
competitiveness.”

He added: “Collaboration between the ministry and its strategic partners, such as ECI and
Sheraa, is one way in which the ministry empowers the UAE’s industrial sector, including its SMEs
and entrepreneurs. This collaboration will open new horizons for industrial projects and emerging
companies. Through new enablers, it will support exports to new markets around the world,
providing the opportunity for emerging companies to participate in the UAE’s economic and social
development.”

Speaking on the evolution of the entrepreneurial landscape, especially regarding manufacturing
and consumer packaged goods, Najla Al Midfa stated, “Our Center of Excellence aims to
enhance the advanced manufacturing and CPG sectors within Sharjah and the UAE, by launching
and scaling startups, instilling a culture of innovation, and creating demand for high-skilled jobs.
By collaborating with key strategic partners who are leaders in their respective sectors, this MoU
signing actively shows our collective drive towards excellence in entrepreneurship, and the
advantageous environment the UAE provides for businesses to grow and expand their markets.”

H.E. Raja Al Mazrouei, Chief Executive Officer of ECI, emphasised the significance of such
strategic partnerships in fostering an environment where startups can flourish, thereby
contributing to the UAE’s economic goals. “We are pleased to collaborate with the Sheraa and
the MoIAT as it aligns with our commitment to providing innovative credit solutions, facilitating
easy access to finance, offering expert market insights, and nurturing strategic collaborations.
These efforts aim to bolster the reputation of Sharjah and UAE as a leading trade and investment
hub, both regionally and globally. Through such partnerships, ECI will continue to expand its
capabilities and outreach to strengthen national exports in line with our vision and mission of
promoting sustainable non-oil trade for the UAE’s economy,” Al Mazrouei added.

Make it in the Emirates Forum
The third edition of the Make it in the Emirates Forum in 2024 served as a major networking and
knowledge-sharing platform for the industrial community, facilitating valuable connections and
insights on a global scale. This highly anticipated event gathered key stakeholders - including
decision-makers, government and private sector officials, experts, entrepreneurs, investors, and