Page 18 - ETIHAD CREDIT INSURANCE PR REPORT - MAY 2024

startups, with a core focus on highlighting investment prospects within the local industrial sector.
By bringing together a diverse array of industry players, the forum served as a showcase for the
potential growth and innovation within the UAE’s industrial landscape, both domestically and
internationally.

During the forum, Abeer Al Amiri, Head of Partnership at Sheraa, formed part of the judging panel
for the MITE Startup competition which featured two tracks this year, Additive Manufacturing and
Decarbonisation. This involvement furthers Sheraa’s commitment to fostering innovation and
sustainability, supporting startups with pioneering ideas that can drive the green transition of
industry and create a positive impact on society and the environment.

-ends-

More about the COEs:
Sharjah Entrepreneurship Center is launching a series of Centers of Excellence (CoEs) to support
the growth and development of startups in key sectors such as Advanced Manufacturing, Edtech,
Creative Industries, and Sustainability, with strategic partners across all four centres including
Sharjah FDI Office, American University of Sharjah, and University of Sharjah. These CoEs serve
as specialised hubs that provide targeted resources, mentorship, and access to industry experts
to help startups thrive. By focusing on these future-focused sectors Sheraa’s CoEs aim to nurture
innovation, facilitate market access, and enable startups to scale their businesses both locally
and globally. The CoEs align with Sheraa’s mission to empower entrepreneurs and contribute to
the UAE's economic diversification and growth.

About Etihad Credit Insurance (ECI)

Etihad Credit Insurance, UAE’s federal export credit company, offers businesses, financial
institutions and investors innovative solutions that catalyse and consolidate international trade.
The company provides a wide range of solutions and products such as export credit insurance,
risk mitigation insurance, comprehensive market intelligence, export strategy and access to
finance. Established in 2018, ECI has a Fitch Rating of ‘AA-’ and is a member of the widely
acclaimed Berne Union and an affiliate member of the UN Environment Programme – Finance
Initiative’s NZECA.

ECI is dedicated to fostering sustainability and non-oil trade to support the resilience and
diversification of the UAE economy, while empowering businesses to conduct seamless global
trade by providing robust credit solutions and expert market insights. Guided by the core
organisational values of protection, customer-centricity, integrity, collaboration, global
competitiveness, innovation, and sustainability, ECI remains committed to ensuring client
success.