Page 160 - Integrate ME PR REPORT - MAY 2024

The second edition of Integrate Middle East, the premier professional audio-visual (Pro AV)
and media technology event in the MENA region, will kick off tomorrow, May 21, 2024, and
run until May 23, 2024. Co-located with the longstanding CABSAT event at the Dubai World
Trade Centre (DWTC), this year’s exhibition is set to feature over 250 regional and
international companies, more than 50 influential speakers, and over 40 hours of live
content.
Visitors to the three-day event will have the opportunity to witness the convergence of
innovation and integration in Pro AV technology on the show floor. Exhibitors will present
immersive displays, smart control systems, digital mapping, and live event solutions,
offering critical insights into the future of integrated solutions.
Returning exhibitor Michael Bosworth, Executive Vice President, Enterprise, at Christie,
said: “After a successful exhibition in 2023, we are excited to participate in Integrate
Middle East 2024, which, for us, is an ideal platform to network with AV tech buyers and
showcase our integrated solutions. With our smart technology, which includes energy-
efficient LED displays and projection, as well as content management software and image
processing to support displays of every size, we empower our partners and help them to
achieve their business goals. Our participation in the event reaffirms our commitment to
delivering exceptional Pro AV solutions and professional services for corporate
installations, immersive experiences, and everything in between.”
Shawn Zhang, Sales Director MEA of LP Display, added: “Once again, we are honoured to
showcase our innovative offerings at Integrate Middle East 2024, with an aim to educate
visitors on emerging trends such as pixel pitch LED walls, Flip Chip Micro LEDs, and many
more digital display solutions. As trailblazers in this industry, we look forward to exhibiting
our advanced solutions for meeting rooms, control rooms, experience centres, galleries and
broadcasting for visualisation, which can revolutionise the Pro AV sector.”
The second edition of the Integrate Middle East Summit will also take place on May 21-22.
Industry pioneers and thought leaders from the international Pro AV value chain will
convene to discuss the MENA region’s exponential market potential and key industry
trends, including the role of AI in music production, signage for smart cities, digital out-of-
home advertising, and the future of experiential visual content.
Ameen Insan, Founder of Data is Beautiful, will lead a discussion on “Data Art, AI and the
Future of Experiential Visual Content” on the opening day. He stated: “I look forward to
discussing how data art can enhance spaces and brand activations. By blending technology
and creativity, data art unveils the hidden aesthetic essence of complex datasets. I am
confident that the audience will gain valuable insights into the role of data visualisation and
human emotions in crafting thoughtful and immersive stories, as well as future trends in
data art application.”
Integrate Middle East 2024 is expected to attract 10,000 visitors, creating a community of
technology leaders and integrated solution buyers from the worlds of education, media,
entertainment, hospitality, retail, and communication.

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