Page 186 - Integrate ME PR REPORT - MAY 2024

5/20/24, 11:36 AM Integrate Middle East 2024 to revolutionise revenue streams with advanced Pro AV technology integration | MENAFN.COM
continue to prioritise innovation with a R&D investment of around USD 1.22 million every day.
As a result, we are seeing increasing demand in the MENA region for professional display

solutions for events, concerts, shopping malls, education facilities, healthcare and in
corporate workforces supporting remote or hybrid models. We look forward to participating in

the Integrate event this year to showcase our solutions, learn best practices from industry
leaders, and engage with like-minded professionals from across the globe.”

Mr. Vencent Song General manager of Yuyao Vistar Electronic Science and Technology Co.

Ltd. stated, “We feel fortunate to be a part of Integrate Middle East 2024 as this allows us a

platform to present our advanced lineup of products. Focusing on product research and
development, design, manufacturing, and sales, we are one of the world's largest

comprehensive manufacturers of live broadcast, film and television, and photographic

equipment. We look forward to advancing this position, foster new revenue channels and

steering innovation in the industry during our time at this flagship event.”

The event will also address major challenges impacting the sector, such as the high cost of

advanced audiovisual systems and the need for specialised training to operate them.

Regardless, these obstacles offer prospects for business leaders to generate cost-effective
solutions and offer appropriate guidance and support, thus broadening their market reach.

Abhishek Ganapathy, Director, at the Dubai World Trade Centre said, "The goal of this year's
Integrate Middle East is to demonstrate the revolutionary potential of Pro AV technology

integration in opening up new revenue streams for companies in the region. The event will

provide visitors with the opportunity to meet with global and regional business associates,

interact with a diverse selection of exhibitors, network with industry experts, as well as gain

valuable insights into the future of Pro AV."

From interactive digital signs to immersive virtual reality experiences, the event will showcase

a diverse range of Pro AV solutions for retail, hospitality, healthcare, education, media, and
the government. By comprehending how advanced Pro AV technology can drive business

growth, improve customer engagement, and offer innovative revenue-generating opportunities

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