Page 191 - Integrate ME PR REPORT - MAY 2024

5/20/24, 11:37 AM Integrate Middle East 2024 to revolutionise revenue streams with advanced Pro AV technology integration
INTEGRATE MIDDLE EAST 2024 TO

REVOLUTIONISE REVENUE STREAMS WITH

ADVANCED PRO AV TECHNOLOGY INTEGRATION

In home_page, Image, Industry News, Streaming, Streaming Industry News, Web Articlesby Josh MakariakMay 18, 2024

Integrate Middle East, the region’s premier Pro AV and integrated
solutions event, is set to unlock new revenue streams through cutting-
edge Pro AV technology integration. The event, which will be held from
May 21 to 23, at the Dubai World Trade Centre, promises access to
firsthand experience of pioneering digital solutions on display that have
the potential to transform a number of industries.

With Integrate Middle East 2024, industry leaders and technology
enthusiasts will explore the new possibilities of advanced Pro AV
technology for changing customer experiences and driving revenue
growth. This is significant given that the global Pro AV market size
reached USD 2.9 billion in 2023 and is expected to reach USD 4.2
billion by 2032, with a 3.8 per cent growth rate from 2024 to 2032 as per
IMARC Group Report*.

In addition to taking advantage of a three-day exclusive opportunity to meet the MENA’s prospective consumers
under one roof, visitors from across the Pro AV ecosystem will also benefit from the event’s strategic co-location with
CABSAT, the largest media and broadcast exhibition in the MEASA region, which welcomes over 18,000 visitors. The
event will also present live and interactive features, including lighting shows, interactive learning zones, multi-
conference demo arenas, smart home simulators, digital signage, education technologies, and much more.

With over 250 Global exhibiting firms displaying their latest products and solutions from across 120 plus countries,
visitors can explore the entire Pro AV technology provider universe, including digital signage, command and control
rooms, and live event solutions.

Abdulnassir Ali, Regional Sales Manager Visual Instruments and Professional Display, Epson Middle East,
said: “From offering the world’s smallest laser projector to catering to large-space immersive experiences, Epson’s
professional display solutions serve every audience, and we continue to prioritise innovation with a R&D investment
of around USD 1.22 million every day. As a result, we are seeing increasing demand in the MENA region for
professional display solutions for events, concerts, shopping malls, education facilities, healthcare and in corporate
workforces supporting remote or hybrid models. We look forward to participating in the Integrate event this year to
showcase our solutions, learn best practices from industry leaders, and engage with like-minded professionals from
across the globe.”

Mr. Vencent Song General manager of Yuyao Vistar Electronic Science and Technology Co. Ltd. stated, “We
feel fortunate to be a part of Integrate Middle East 2024 as this allows us a platform to present our advanced lineup
of products. Focusing on product research and development, design, manufacturing, and sales, we are one of the
world’s largest comprehensive manufacturers of live broadcast, film and television, and photographic equipment. We
look forward to advancing this position, foster new revenue channels and steering innovation in the industry during
our time at this flagship event.”

The event will also address major challenges impacting the sector, such as the high cost of advanced audiovisual
systems and the need for specialised training to operate them. Regardless, these obstacles offer prospects for
business leaders to generate cost-effective solutions and offer appropriate guidance and support, thus broadening
their market reach.

https://tfwm.com/integrate-middle-east-2024-to-revolutionise-revenue-streams-with-advanced-pro-av-technology-integration/ 1/2