Page 196 - Integrate ME PR REPORT - MAY 2024

5/17/24, 10:58 AM Integrate Middle East 2024 to revolutionise revenue streams with advanced Pro AV technology integration | Emirates News Agency

Integrate Middle East 2024 to revolutionise revenue streams with advanced Pro AV technology integration
Thursday, May 16, 2024 4:43 PM2 minutes Reading

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Summary A+

DUBAI, 16th May, 2024 (WAM) -- Integrate Middle East, the region’s premier Pro AV and integrated solutions event, is set to unlock new revenue streams through cutting-
edge Pro AV technology integration. The event, which will be held from 21st to 23rd May, at the Dubai World Trade Centre, promises access to first-hand experience of
pioneering digital solutions on display that have the potential to transform a number of industries.
With Integrate Middle East 2024, industry leaders and technology enthusiasts will explore the new possibilities of advanced Pro AV technology for changing customer
experiences and driving revenue growth. This is significant given that the global Pro AV market size reached US$2.9 billion in 2023 and is expected to reach $4.2 billion
by 2032, with a 3.8 per cent growth rate from 2024 to 2032 as per IMARC Group Report.
In addition to taking advantage of a three-day exclusive opportunity to meet the MENA's prospective consumers under one roof, visitors from across the Pro AV
ecosystem will also benefit from the event's strategic co-location with CABSAT, the largest media and broadcast exhibition in the MEASA region, which welcomes over
18,000 visitors. The event will also present live and interactive features, including lighting shows, interactive learning zones, multi-conference demo arenas, smart home
simulators, digital signage, education technologies, and much more.
With over 250 Global exhibiting firms displaying their latest products and solutions from across 120-plus countries, visitors can explore the entire Pro AV technology
provider universe, including digital signage, command and control rooms, and live event solutions.
The event will also address major challenges impacting the sector, such as the high cost of advanced audiovisual systems and the need for specialised training to
operate them. Regardless, these obstacles offer prospects for business leaders to generate cost-effective solutions and offer appropriate guidance and support, thus
broadening their market reach.
Abhishek Ganapathy, Director, Dubai World Trade Centre, said, “The goal of this year's Integrate Middle East is to demonstrate the revolutionary potential of Pro AV
technology integration in opening up new revenue streams for companies in the region. The event will provide visitors with the opportunity to meet with global and
regional business associates, interact with a diverse selection of exhibitors, network with industry experts, as well as gain valuable insights into the future of Pro AV.”
From interactive digital signs to immersive virtual reality experiences, the event will showcase a diverse range of Pro AV solutions for retail, hospitality, healthcare,
education, media, and the government. By comprehending how advanced Pro AV technology can drive business growth, improve customer engagement, and offer
innovative revenue-generating opportunities through detailed demonstrations, conversations, and hands-on experiences, participants will be better positioned to propel
the industry forward and prepare themselves for the future.

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