Page 198 - Integrate ME PR REPORT - MAY 2024

5/17/24, 10:58 AM Integrate Middle East 2024 to revolutionise revenue streams with advanced Pro AV technology integration - Biz Today
With Integrate Middle East 2024, industry leaders and technology enthusiasts will explore the
new possibilities of advanced Pro AV technology for changing customer experiences and driving

revenue growth. This is significant given that the global Pro AV market size reached USD 2.9
billion in 2023 and is expected to reach USD 4.2 billion by 2032, with a 3.8 per cent growth rate

from 2024 to 2032 as per IMARC Group Report*.

In addition to taking advantage of a three-day exclusive opportunity to meet the MENA’s

prospective consumers under one roof, visitors from across the Pro AV ecosystem will also
benefit from the event’s strategic co-location with CABSAT, the largest media and broadcast

exhibition in the MEASA region, which welcomes over 18,000 visitors. The event will also
present live and interactive features, including lighting shows, interactive learning zones, multi-
conference demo arenas, smart home simulators, digital signage, education technologies, and

much more.

With over 250 Global exhibiting firms displaying their latest products and solutions from across
120 plus countries, visitors can explore the entire Pro AV technology provider universe,
including digital signage, command and control rooms, and live event solutions.

Abdulnassir Ali, Regional Sales Manager Visual Instruments and Professional Display, Epson

Middle East, said: “From offering the world’s smallest laser projector to catering to large-space
immersive experiences, Epson’s professional display solutions serve every audience, and we
continue to prioritise innovation with a R&D investment of around USD 1.22 million every day.

As a result, we are seeing increasing demand in the MENA region for professional display
solutions for events, concerts, shopping malls, education facilities, healthcare and in corporate

workforces supporting remote or hybrid models. We look forward to participating in the
Integrate event this year to showcase our solutions, learn best practices from industry leaders,

and engage with like-minded professionals from across the globe.”

Mr. Vencent Song General manager of Yuyao Vistar Electronic Science and Technology Co. Ltd.
stated, “We feel fortunate to be a part of Integrate Middle East 2024 as this allows us a platform
to present our advanced lineup of products. Focusing on product research and development,

design, manufacturing, and sales, we are one of the world’s largest comprehensive
manufacturers of live broadcast, film and television, and photographic equipment. We look

forward to advancing this position, foster new revenue channels and steering innovation in the
industry during our time at this flagship event.”

The event will also address major challenges impacting the sector, such as the high cost of
advanced audiovisual systems and the need for specialised training to operate them.

https://www.biztoday.news/2024/05/16/integrate-middle-east-2024-to-revolutionise-revenue-streams-with-advanced-pro-av-technology-integration/ 2/3