Page 224 - Integrate ME PR REPORT - MAY 2024

5/15/24, 10:35 AM Integrate Middle East 2024 Summit stage to welcome experts from global professional AV and media technology industry
Global thought-leaders in the field will come together at the three-day event to discuss the significance of
crafting a well-thought-out Pro AV strategy, promoting innovation and exploring the revolutionary
potential of innovative technologies through a diverse line-up of presentations, speaker sessions and
panel discussions. The integration of AI and Hybrid Pro AV into immersive storytelling, digital

installations and AV Innovation, the Future of Entertainment Architecture, AI in Built Environment, Pro AV
Software integration, and potential of mixed reality market experiences are the only a few of key topics
that will be covered at the summit this year.

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This, the second edition of the Integrate Middle East Summit, returns with an impressive line-up of
distinguished speakers, including Daria Prodaevich, Director – Theatre of Digital Art; Dr. Matthew

Marson, Managing Director, EMEA – JLLT Advisory –JLL Technologies; Pierre Carnet, Managing
Director – Massive Music; Tamas Vaspori, Managing Director – Maxin10Sity, and Rami Ramzi Abol
Hosn, Director –Partnerships – Elevision Media. This top tier panel of presenters will set forth a
significant opportunity for attendees to obtain significant insights from industry leaders and shape the

future of Pro AV integration.

Daria Prodaevich, Director - Theatre of Digital Art (TODA) stated: “It is an honour to participate in the
second edition of Integrate Middle East, the most influential event for the Pro AV industry. I am privileged
to have the opportunity to address the attendees at the Integrate Middle East Summit Stage on May 21,

2024, during which I will be presenting future trends on ‘The Art of Immersion: Digital Installations and AV
Innovation’. The summit serves as a platform to promote TODA’s mission of creating genuine 360°
experiences that connect people and businesses to the UAE culture through technology. During my
presentation, I will also highlight how we can integrate cutting-edge AV technologies to create immersive
art experiences, including projection mapping, spatial audio, and interactive displays.”

This year’s platform is strategically designed to highlight the limitless market potential of the MENA
region, unravel the latest industry trends and showcase business-critical solutions across diverse

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