Page 227 - Integrate ME PR REPORT - MAY 2024

Distinguished thought leaders from around the globe will convene over the course of
the three-day event to explore the significance of formulating comprehensive Pro AV
strategies, fostering innovation, and harnessing the transformative power of cutting-
edge technologies. The summit will feature a diverse array of presentations, speaker
sessions, and panel discussions, covering topics such as the integration of AI and Hybrid
Pro AV, immersive storytelling, digital installations, the future of entertainment
architecture, AI in the built environment, Pro AV software integration, and the potential
of mixed reality market experiences.
The second edition of the Integrate Middle East Summit boasts a lineup of speakers,
including luminaries such as Daria Prodaevich, Director of the Theatre of Digital Art; Dr
Matthew Marson, Managing Director, EMEA at JLLT Advisory – JLL Technologies; Pierre
Carnet, Managing Director of Massive Music; Tamas Vaspori, Managing Director of
Maxin10Sity; and Rami Ramzi Abol Hosn, Director of Partnerships at Elevision Media.
This panel of presenters presents an opportunity for attendees to glean invaluable
insights from industry leaders and help shape the future of Pro AV integration.
Daria Prodaevich, Director – Theatre of Digital Art (TODA), said: “It is an honour to
participate in the second edition of Integrate Middle East, the most influential event for
the Pro AV industry. I am privileged to have the opportunity to address the attendees at
the Integrate Middle East Summit Stage on May 21, 2024, during which I will be
presenting future trends on ‘The Art of Immersion: Digital Installations and AV
Innovation’. The summit serves as a platform to promote TODA’s mission of creating
genuine 360° experiences that connect people and businesses to the UAE culture
through technology. During my presentation, I will also highlight how we can integrate
cutting-edge AV technologies to create immersive art experiences, including projection
mapping, spatial audio, and interactive displays.”
This year’s platform is strategically crafted to showcase the boundless market potential
of the MENA region, unravel the latest industry trends, and spotlight business-critical
solutions across diverse verticals. The event will serve as a nexus for education, media,
entertainment, hospitality, retail, and communication sectors, providing attendees with
access to cutting-edge Pro AV technology solutions from global leaders.

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media-tech-experts/