Page 49 - Integrate ME PR REPORT - MAY 2024

5/27/24, 3:18 PM Integrate ME Concludes After Three Days of Pro AV Innovation – Over 10 thousand Visitors – a&s Middle East
Paul Hadfield, Sales Director of Area Four Industries Middle

East – Provision AVL General Trading LLC

The event hosted over 10,000 visitors from more than 75 nations, as well as 250+ exhibitors who showcased their

cutting-edge products and services, making it an ideal platform for networking. The summit boasted an exemplary array
of speakers from leading brands such as HL Group UAE, Theatre of Digital Art, JLL Technologies, Epson, Nuevo

Design UAE, Oasis Enterprises LLC, Channel Media Europe, FinesseTech IT Solutions, Elevision Media, Shure UAE,

MORE UAE, Warner Music MENA, MassiveMusic, and Mubert Inc., among others.

The speakers led pertinent discussions centred around diverse topics such as the future potential of mixed realities, AI in
built environment, AI integration in music and virtualisation, the future of workplace design, digital signage, power of

Digital Out-of-Home (DOOH), projector mapping, digital installation, and advanced Pro AV innovation. This gave

visitors the unique opportunity to learn about relevant trends directly from industry experts.

Paul Hadfield, Sales Director of Area Four Industries Middle East – Provision AVL General Trading LLC, said:
“Over the years, the Middle East’s Pro AV market has undergone rapid growth, with an increasing demand for premium

Pro AV technologies in the broadcast and entertainment sector. In light of the evolving market conditions, we have

addressed the audience on ‘Safe Rigging Methods and Installation in the Entertainment Sector’, which highlights key
safety protocols and practices for rigging structures in our industry. Aligned with our company’s vision, we were excited

to provide valuable insights on the challenges and transformation of the region’s broadcast and entertainment sector, and
ultimately helping to create a safer working environment for us all.”

Su Piow Ko, Vice President of AET Display Limited said: “Our participation at Integrate ME 2024 allowed us to

showcase our state-of-the-art Micro Mavel–NX COB Series, which is of a standard cabinet size and boasts a 16:9 aspect

ratio for enhanced clarity. Visitors were also able to have a practical, hands-on experience of our innovative 138 all-in-
one display solution, which is a powerful tool for both broadcasters and audiences. By synergising semiconductor

materials, cutting-edge core chips, illuminating light sources, high-density carrier boards, intricate driver IC, and
nuanced image processing, we offer services across R&D, production, and sales of Mini and Micro LED technology to

our clients.”

Integrate Middle East 2024 provided exhibitors an avenue to showcase innovative offerings in digital signage, command

and control rooms, and live event solutions. The cutting-edge innovations offered a glimpse into the future of the Pro AV

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