Page 52 - Integrate ME PR REPORT - MAY 2024

5/27/24, 2:16 PM Second edition of Integrate Middle East concludes – UAE Business and Travel Insights – TotalUAE.com

Second edition of Integrate Middle East

concludes

BY CONTENT ADMIN

DUBAI, 23rd May, 2024 (WAM) — Integrate Middle East, the flagship event convening technology leaders and
integrated solution buyers across diverse industries, successfully concluded after three eventful days marked by
groundbreaking innovation and collaboration.

Co-located with CABSAT 2024, the event’s success underscores the growing prominence of the Pro AV
technology industry within the MENA region.

The event hosted over 10,000 visitors from more than 75 nations, as well as 250+ exhibitors who showcased
their cutting-edge products and services, making it an ideal platform for networking.

The summit boasted an exemplary array of speakers from leading brands such as HL Group UAE, Theatre of
Digital Art, JLL Technologies, Epson, Nuevo Design UAE, Oasis Enterprises LLC, Channel Media Europe,
FinesseTech IT Solutions, Elevision Media, Shure UAE, MORE UAE, Warner Music MENA, MassiveMusic,
and Mubert Inc., among others.

The speakers led pertinent discussions centred around diverse topics such as the future potential of mixed
realities, AI in built environment, AI integration in music and virtualisation, the future of workplace design,
digital signage, power of Digital Out-of-Home (DOOH), projector mapping, digital installation, and advanced
Pro AV innovation. This gave visitors the unique opportunity to learn about relevant trends directly from industry
experts.

Paul Hadfield, Sales Director of Area Four Industries Middle East – Provision AVL General Trading LLC, said,
“Over the years, the Middle East’s Pro AV market has undergone rapid growth, with an increasing demand for
premium Pro AV technologies in the broadcast and entertainment sector. In light of the evolving market
conditions, we have addressed the audience on ‘Safe Rigging Methods and Installation in the Entertainment
Sector’, which highlights key safety protocols and practices for rigging structures in our industry. Aligned with
our company’s vision, we were excited to provide valuable insights on the challenges and transformation of the
region’s broadcast and entertainment sector, and ultimately helping to create a safer working environment for us
all.”

Su Piow Ko, Vice President of AET Display Limited, said, “Our participation at Integrate ME 2024 allowed us
to showcase our state-of-the-art Micro Mavel–NX COB Series, which is of a standard cabinet size and boasts a

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