Page 56 - Integrate ME PR REPORT - MAY 2024

5/27/24, 2:45 PM Second edition of Integrate Middle East concludes after three days of Pro AV innovation with over 10,000 visitors

Second edition of Integrate Middle East

concludes after three days of Pro AV

innovation with over 10,000 visitors

Date
5/26/2024 9:34:19 AM
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(MENAFN- Orient Planet Group) UAE, 23 May 2024: Integrate Middle East, the flagship event

convening technology leaders and integrated solution buyers across diverse industries,
successfully concluded after three eventful days marked by groundbreaking innovation and
collaboration. Co-located with CABSAT 2024, the event’s success underscores the growing

prominence of the Pro AV technology industry within the MENA region.

The event hosted over 10,000 visitors from more than 75 nations, as well as 250+ exhibitors
who showcased their cutting-edge products and services, making it an ideal platform for

networking. The summit boasted an exemplary array of speakers from leading brands such as
HL Group UAE, Theatre of Digital Art, JLL Technologies, Epson, Nuevo Design UAE, Oasis

Enterprises LLC, Channel Media Europe, FinesseTech IT Solutions, Elevision Media, Shure
UAE, MORE UAE, Warner Music MENA, MassiveMusic, and Mubert Inc., among others.

The speakers led pertinent discussions centred around diverse topics such as the future

potential of mixed realities, AI in built environment, AI integration in music and virtualisation,
the future of workplace design, digital signage, power of Digital Out-of-Home (DOOH),
projector mapping, digital installation, and advanced Pro AV innovation. This gave visitors the

unique opportunity to learn about relevant trends directly from industry experts.

Paul Hadfield, Sales Director of Area Four Industries Middle East - Provision AVL General

Trading LLC, said: “Over the years, the Middle East’s Pro AV market has undergone rapid
growth, with an increasing demand for premium Pro AV technologies in the broadcast and

entertainment sector. In light of the evolving market conditions, we have addressed the

audience on ‘Safe Rigging Methods and Installation in the Entertainment Sector’, which

highlights key safety protocols and practices for rigging structures in our industry. Aligned with

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