Page 59 - Integrate ME PR REPORT - MAY 2024

5/27/24, 2:45 PM Second Edition Of Integrate Middle East Concludes After Three Days Of Pro AV Innovation With Over 10,000 Visitors
The speakers led pertinent discussions centred around diverse topics such as the future potential of mixed
realities, AI in built environment, AI integration in music and virtualisation, the future of workplace design, digital
signage, power of Digital Out-of-Home (DOOH), projector mapping, digital installation, and advanced Pro AV
innovation. This gave visitors the unique opportunity to learn about relevant trends directly from industry experts.

Paul Hadfield, Sales Director of Area Four Industries Middle East – Provision AVL General Trading LLC,
said: “Over the years, the Middle East’s Pro AV market has undergone rapid growth, with an increasing demand
for premium Pro AV technologies in the broadcast and entertainment sector. In light of the evolving market
conditions, we have addressed the audience on ‘Safe Rigging Methods and Installation in the Entertainment
Sector’, which highlights key safety protocols and practices for rigging structures in our industry. Aligned with our
company’s vision, we were excited to provide valuable insights on the challenges and transformation of the
region’s broadcast and entertainment sector, and ultimately helping to create a safer working environment for us
all.”

Su Piow Ko, Vice President of AET Display Limited said: “Our participation at Integrate ME 2024 allowed us to
showcase our state-of-the-art Micro Mavel–NX COB Series, which is of a standard cabinet size and boasts a
16:9 aspect ratio for enhanced clarity. Visitors were also able to have a practical, hands-on experience of our
innovative 138 all-in-one display solution, which is a powerful tool for both broadcasters and audiences. By
synergising semiconductor materials, cutting-edge core chips, illuminating light sources, high-density carrier
boards, intricate driver IC, and nuanced image processing, we offer services across R&D, production, and sales
of Mini and Micro LED technology to our clients.”

Integrate Middle East 2024 provided exhibitors an avenue to showcase innovative offerings in digital signage,
command and control rooms, and live event solutions. The cutting-edge innovations offered a glimpse into the
future of the Pro AV industry, bolstered by advanced technologies that cater to diverse business needs. The event
served as a point of convergence for thought-provoking ideas, collaborations and opportunities while
underscoring the role of Pro AV technology in facilitating immersive experiences. As the event draws to a close,
its ripple effect is poised to pioneer innovation across the industry at large.

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