Page 64 - Integrate ME PR REPORT - MAY 2024

5/24/24, 11:36 AM Second edition of Integrate Middle East concludes after three days of Pro AV innovation with over 10,000 visitors
summit boasted an exemplary array of speakers from leading brands such as HL Group UAE,
Theatre of Digital Art, JLL Technologies, Epson, Nuevo Design UAE, Oasis Enterprises LLC, Channel
Media Europe, FinesseTech IT Solutions, Elevision Media, Shure UAE, MORE UAE, Warner Music
MENA, MassiveMusic, and Mubert Inc., among others.

The speakers led pertinent discussions centred around diverse topics such as the future potential of
mixed realities, AI in built environment, AI integration in music and virtualisation, the future of
workplace design, digital signage, power of Digital Out-of-Home (DOOH), projector mapping, digital
installation, and advanced Pro AV innovation. This gave visitors the unique opportunity to learn about

relevant trends directly from industry experts.

ADVERTISING

Paul Hadfield, Sales Director of Area Four Industries Middle East - Provision AVL General
Trading LLC, said: “Over the years, the Middle East’s Pro AV market has undergone rapid growth,

with an increasing demand for premium Pro AV technologies in the broadcast and entertainment
sector. In light of the evolving market conditions, we have addressed the audience on ‘Safe Rigging
Methods and Installation in the Entertainment Sector’, which highlights key safety protocols and
practices for rigging structures in our industry. Aligned with our company’s vision, we were excited to

provide valuable insights on the challenges and transformation of the region’s broadcast and
entertainment sector, and ultimately helping to create a safer working environment for us all.”

Su Piow Ko, Vice President of AET Display Limited said: “Our participation at Integrate ME 2024
allowed us to showcase our state-of-the-art Micro Mavel--NX COB Series, which is of a standard

cabinet size and boasts a 16:9 aspect ratio for enhanced clarity. Visitors were also able to have a
practical, hands-on experience of our innovative 138 all-in-one display solution, which is a powerful
tool for both broadcasters and audiences. By synergising semiconductor materials, cutting-edge core
chips, illuminating light sources, high-density carrier boards, intricate driver IC, and nuanced image
processing, we offer services across R&D, production, and sales of Mini and Micro LED technology

to our clients.”

Integrate Middle East 2024 provided exhibitors an avenue to showcase innovative offerings in digital
signage, command and control rooms, and live event solutions. The cutting-edge innovations offered
a glimpse into the future of the Pro AV industry, bolstered by advanced technologies that cater to

https://www.zawya.com/en/press-release/events-and-conferences/second-edition-of-integrate-middle-east-concludes-after-three-days-of-pro-av-i… 2/3