Page 21 - BRIDGESTONE PR REPORT - November 2023

12/1/23, 1:31 PM New Bridgestone Dueler All-Terrain A/T002 Empowers 4×4 Drivers to Handle On- and Off-Road Challenges - mid-east.info
A premium tyre that meets 4×4 drivers’ needs for safety, all-terrain performance and
adventure.

“According to our comprehensive market research, drivers of 4×4 vehicles are looking for

freedom and adventure, while also seeking safety and reassurance that they are ready to
tackle the road ahead, no matter the weather or terrain. With the new Bridgestone Dueler All-
Terrain A/T002, we offer all 4×4 drivers – regardless of whether they are looking for

adventure, or simply using their vehicle for their daily work – the confidence and control they
need to push their vehicles to their full potential in tackling both on- and off-road conditions,”

said Emilio Tiberio, Chief Technical Officer and Chief Operating Officer at Bridgestone EMIA.

Developed and manufactured in Europe, the new Bridgestone Dueler All-Terrain A/T002 is
available in 43 sizes ranging from 15 to 19 inches. The all-terrain tyre was designed and tested

at Bridgestone’s European R&D Centre using Virtual Tyre Development technology. This
sustainable approach enables a digital version of an in-development tyre to be created and
tested virtually before building prototypes, leading to savings in raw materials and

CO emissions during development.
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Created in line with the Bridgestone E8 Commitment, the Bridgestone Dueler All-Terrain
A/T002 is also the result of the experience and expertise that Bridgestone gained while

developing its original fitment tyre designed specifically for the Lamborghini Huracán Sterrato.
As the supercar’s exclusive tyre partner, Bridgestone custom-developed the world-first supercar

run-flat all-terrain tyre to enhance the all-terrain capabilities of the Huracán Sterrato, while
maximising the thrill and fun of driving on asphalt.

https://mid-east.info/new-bridgestone-dueler-all-terrain-a-t002-empowers-4x4-drivers-to-handle-on-and-off-road-challenges/ 2/2