Page 26 - BRIDGESTONE PR REPORT - November 2023

12/1/23, 1:31 PM Latest News
winter tyre legislation.
• Improved mileage by 40%1 compared to its predecessor, made possible by its maximised footprint width,

optimised contact patch and increased skid depth.

A premium tyre that meets 4x4 drivers’ needs for safety, all-terrain performance and adventure
“According to our comprehensive market research, drivers of 4x4 vehicles are looking for freedom and
adventure, while also seeking safety and reassurance that they are ready to tackle the road ahead, no matter

the weather or terrain. With the new Bridgestone Dueler All-Terrain A/T002, we offer all 4x4 drivers –
regardless of whether they are looking for adventure, or simply using their vehicle for their daily work – the

confidence and control they need to push their vehicles to their full potential in tackling both on- and off-road
conditions,” said Emilio Tiberio, Chief Technical Officer and Chief Operating Officer at Bridgestone EMIA.

Developed and manufactured in Europe, the new Bridgestone Dueler All-Terrain A/T002 is available in 43

sizes ranging from 15 to 19 inches. The all-terrain tyre was designed and tested at Bridgestone’s European
R&D Centre using Virtual Tyre Development technology. This sustainable approach enables a digital version
of an in-development tyre to be created and tested virtually before building prototypes, leading to savings in

raw materials and CO2 emissions during development.

Created in line with the Bridgestone E8 Commitment, the Bridgestone Dueler All-Terrain A/T002 is also the
result of the experience and expertise that Bridgestone gained while developing its original fitment tyre

designed specifically for the Lamborghini Huracán Sterrato. As the supercar’s exclusive tyre partner,
Bridgestone custom-developed the world-first supercar run-flat all-terrain tyre to enhance the all-terrain

capabilities of the Huracán Sterrato, while maximising the thrill and fun of driving on asphalt.
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