Page 3 - BRIDGESTONE PR REPORT - November 2023
P. 3
PR Coverage
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 444,500
*Arabic Total Value of Spend 1:4 AED 1,778,000
English Total AED 437,300
*English Total Value of Spend 1:4 AED 1,749,200
TOTAL AED 3,527,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
