Page 8 - BRIDGESTONE PR REPORT - November 2023
P. 8

For Immediate Release

                New Bridgestone Dueler All-Terrain A/T002 Empowers 4x4 Drivers to
                                     Handle On- and Off-Road Challenges

                     Bridgestone’s new premium all-terrain tyre enables drivers to equip their 4x4
                      vehicles to handle all surfaces and weather conditions.

                     The Bridgestone Dueler All-Terrain A/T002 offers improved adaptation and
                      reaction  over  different  types  of  terrain,  excellent  wet  and  dry  grip,  and
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                      improved mileage .
                     Based  on  comprehensive  market  research,  the  Bridgestone  Dueler  All-
                      Terrain A/T002 meets drivers’ needs for safety and all-terrain performance,
                      while offering the feeling of freedom and adventure.



               November 28, 2023: Bridgestone, a global leader in tyres and sustainable mobility solutions, has
               launched the new Bridgestone Dueler All-Terrain A/T002, a premium all-terrain tyre which gives
               4x4 drivers full control on any terrain.


               The  Bridgestone  Dueler  All-Terrain  A/T002  is  designed  to  enable  drivers  to  handle  off-road
               challenges while keeping them on track on their on-road journeys. In particular, the tyre offers:

                     Aggressive tyre design for better adaptation and reaction over different types of
                      terrains. Notably, its innovative hexagonal block shape and pattern architecture provides

                      excellent traction and braking balance on different surfaces, as well as the capacity to
                      grasp mud and snow while keeping the tyre clean when back on asphalt.
                     Excellent  wet  and  dry  grip  for  the  ultimate  control  in  both  straight  and  cornering
                      manoeuvres.  Thanks  to  the  high  silica  compound,  the  Bridgestone  Dueler  All-Terrain

                      A/T002 delivers superior adhesion on wet surfaces. The tyre is also certified with 3PMSF
                      and M+S markings, making it fully winter-ready and compliant with winter tyre legislation.

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                     Improved mileage by 40%  compared to its predecessor, made possible by its maximised
                      footprint width, optimised contact patch and increased skid depth.

               A  premium  tyre  that  meets  4x4  drivers’  needs  for  safety,  all-terrain  performance  and

               adventure
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