Page 13 - BRIDGESTONE PR REPORT - November 2023

Press Release

Bridgestone and La Main Douce partner to host ‘Road Safety
Village’ event for 160 children

November 8, 2023: Bridgestone, a global leader in tyres and sustainable mobility solutions, in
collaboration with La Main Douce, an esteemed non-governmental organisation (NGO) based in

Morocco, hosted the ‘Road Safety Village’ event for 160 children with autism, learning
disabilities, and Trisomy 21. The event, held recently, was a day packed with activities and

educational sessions designed to provide an engaging setting for children with special needs,
allowing them to learn and enhance their road safety knowledge.

The initiative offered a range of engaging activities, such as a Road Safety Workshop where
children could learn the value of road safety through hands-on, interactive exercises meant to equip
them with the essential knowledge and abilities to help them navigate safely.

Children were also introduced to the idea of environmental responsibility through a Tyre Recycling
Workshop, which provided an informative and interactive way for them to learn about recycling
and sustainable practices. In addition, a Montessori Workshop fostered children's creativity and

individual development through activities inspired by a child-centred approach to education.

As a part of the event, Bridgestone also scheduled a meeting with medical experts, which provided

vital insights into the unique challenges and demands of children with special needs. The
discussion was a critical step in better understanding the children and developing programs that

could more effectively meet their unique needs in the future. Bridgestone further indicated its plans
to continue partnering with La Main Douce and expand its efforts to support specially-abled

children.

Jacques Fourie, Vice President and Managing Director of Bridgestone Middle East and
Africa said: "We at Bridgestone are honoured to collaborate with La Main Douce to steer this