Page 9 - BRIDGESTONE PR REPORT - November 2023

“According to our comprehensive market research, drivers of 4x4 vehicles are looking for freedom

and adventure, while also seeking safety and reassurance that they are ready to tackle the road
ahead, no matter the weather or terrain. With the new Bridgestone Dueler All-Terrain A/T002, we
offer all 4x4 drivers – regardless of whether they are looking for adventure, or simply using their
vehicle for their daily work – the confidence and control they need to push their vehicles to their

full potential in tackling both on- and off-road conditions,” said Emilio Tiberio, Chief Technical
Officer and Chief Operating Officer at Bridgestone EMIA.

Developed and manufactured in Europe, the new Bridgestone Dueler All-Terrain A/T002 is
available in 43 sizes ranging from 15 to 19 inches. The all-terrain tyre was designed and tested
at Bridgestone’s European R&D Centre using Virtual Tyre Development technology. This

sustainable approach enables a digital version of an in-development tyre to be created and tested
virtually before building prototypes, leading to savings in raw materials and CO2 emissions during
development.

Created in line with the Bridgestone E8 Commitment, the Bridgestone Dueler All-Terrain A/T002
is also the result of the experience and expertise that Bridgestone gained while developing its
original fitment tyre designed specifically for the Lamborghini Huracán Sterrato. As the supercar’s

exclusive tyre partner, Bridgestone custom-developed the world-first supercar run-flat all-terrain
tyre to enhance the all-terrain capabilities of the Huracán Sterrato, while maximising the thrill and
fun of driving on asphalt.

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About Bridgestone in Europe, Middle East, India and Africa

Bridgestone in Europe, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of
Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.
Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business
in 40 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The
company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8

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