Page 85 - MOE ENGLISH PR REPORT - JANUARY 2025

The campaign is a collaborative effort involving the Ministry of Economy, the
National Agricultural Center, and local tourism authorities.

It reflects the broader vision of the UAE’s domestic tourism strategy, introduced by
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime
Minister of the UAE and Ruler of Dubai. The strategy aims to create an integrated
tourism ecosystem across the nation, promoting sustainability and enhancing local
attractions.

Since opening its doors in 2018, Hatta Honeybee Garden and Discovery Center has
seamlessly combined commercial honey production with a pioneering educational
role.

As the first of its kind in the Middle East and North Africa, it has become a hub for
knowledge, attracting thousands of visitors to explore the UAE's rich heritage in
beekeeping.

It offers interactive workshops that delve into the historical and ecological
significance of bees and pollinators, emphasizing their critical role in biodiversity
preservation and food security.

Visitors can learn about sustainable beekeeping practices, the diversity of bee species
and hives, and the production of natural honey.

The experience is enhanced by strolling through the garden's vibrant array of flowers
and plants, creating a unique blend of education and natural beauty.

Hatta Honeybee Garden and Discovery Center has established itself as a leader in
producing 100% pure UAE honey, adhering to international quality standards such
as HACCP, ISO, and ESMA certifications.

It produces around 25 tons of high-value honey annually, with a variety of types,
including Samar, Sidr, Ghaf, Mangrove, and Wildflower honey. This production
takes place within a short two-month season.
In addition to its honey production, it also breeds nearly 5,000 queen bees each year.

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