Page 89 - MOE ENGLISH PR REPORT - JANUARY 2025

A green tourism destination highlighted in ‘World’s Coolest Winter’ campaign

Hatta Strawberry Farm: A sustainable agricultural
destination surrounded by mountains

● Hatta Strawberry Farm features two distinct fields: an open field with 6,000 strawberry
plants and a greenhouse with 1,870 plants
● Visitors can enjoy seating amidst the farm’s scenic surroundings

UAE, Abu Dhabi – 2 January 2025: Nestled in the picturesque Hatta mountains, one of the
UAE’s premier tourist destinations, the Hatta Strawberry Farm draws attention for
its unique blend of sustainable agriculture and tourism.

The farm, owned by Emirati Khalfan Humaid Al Mutaiwai, has become a symbol of
sustainable agriculture, attracting both investors and tourists.

This farm showcases the determination of the UAE’s citizens to reach new heights
of excellence and a testament to the efforts of young Emiratis in driving agricultural
innovation, with projects designed to boost local food production and enhance the
agricultural sector’s productivity.

In just two years since its establishment, Hatta Strawberry Farm has proven its
leadership in green tourism, aligning with the theme of the ‘World’s Coolest Winter’
fifth season.

Launched in collaboration with the Ministry of Economy, the National Agricultural
Center, and local tourism authorities, the campaign aims to promote sustainable
agricultural practices and encourage visits to sustainable farms and agricultural
projects.

This initiative is part of the UAE’s domestic tourism strategy, launched by His
Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime
Minister of the UAE and Ruler of Dubai, to develop an integrated tourism ecosystem
across the nation.

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