Page 167 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

3/5/25, 2:24 PM Majra-National CSR Fund launches first ever ‘Sustainable Impact Challenge’ to showcase transformative CSR initiatives in the UAE
H.E. Abdullah Al Saleh said: “Guided by the directives of our wise leadership, the UAE has adopted a
highly progressive and forward-thinking approach to development, with a specific emphasis on
advancing key Sustainable Development Goals (SDGs) through initiatives such as ‘Green Agenda
2030’. Innovative ventures such as the ‘Sustainable Impact Challenge’ can help us achieve these goals

much faster, while positioning the UAE as a global hub for innovation and responsible business
practices.”

His Excellency further stated: “As a leading federal entity, Majra remains steadfast in its efforts to
foster a dynamic ecosystem where businesses can flourish and create lasting impact. Moreover, by

identifying and empowering organisations committed to sustainability, Majra strives to consolidate the
UAE’s pioneering stature as a beacon of progress and sustainable growth. In line with this, we invite all
eligible companies and third-sector organisations to take part in this unique initiative, paving the way for
a more resilient future.”

The one-of-its-kind endeavour will serve as a dynamic platform for organisations to showcase their key

sustainability projects and CSR efforts, bolstering Majra’s pioneering role in supporting sustainable
growth. The competition is open to companies of various sizes, from large enterprises to SMEs, and
third-sector institutions, offering a cumulative cash prize of AED 600,000 to shortlisted projects that have

made a positive impact. The challenge also encourages active public participation since the winners are
determined based on both public opinion and expert evaluations.

For her part, Sarah Shaw added: “We are pleased to introduce the ‘Sustainable Impact Challenge’
which demonstrates our ongoing efforts to empower organisations that are driving positive
transformation through exemplary CSR and sustainability initiatives. It also reflects our vision to

advance sustainable impact investments, catalysing the nation’s broader economic transformation. We
invite all qualified organisations to seize this exciting opportunity and showcase their notable initiatives
focused on advancing sustainability.”

Majra’s participation in ‘Investopia 2025’ falls under the long-standing federal vision to foster a

sustainability-centric corporate culture in the UAE. Moreover, Majra aims to equip institutions with the
critical tools and resources needed to drive positive change through its new initiative. Such innovative
ventures play a crucial role in supporting the UAE’s sustainable development journey, while also
increasing sustainable impact investments.

For further information, please contact:

Orient Planet Group (OPG)
Email: media@orientplanet.comWebsite:
www.orientplanet.com

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