Page 171 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

3/5/25, 2:25 PM Majra launches ‘Sustainable Impact Challenge’ at Investopia 2025 - Emirati Times
The trailblazing initiative was launched under the patronage of HE. Abdulla
bin Touq Al Marri, Minister of Economy and Chairman of Majra’s Board of

Trustees, in the presence of HE Abdullah Al Saleh, Undersecretary of the
Ministry of Economy and Vice Chairman of the Board of Trustees of Majra,

alongside Sarah Shaw, Executive Director of Majra.

The initiative aims to showcase and honor impactful corporate social
responsibility (CSR) initiatives, reaffirming Majra’s unwavering commitment

to driving sustainable national development in key priority sectors.

HE Abdullah Al Saleh said that, “Guided by the directives of our wise

leadership, the UAE has adopted a highly progressive and forward-thinking
approach to development, with a specific emphasis on advancing key

Sustainable Development Goals (SDGs) through initiatives such as ‘Green
Agenda 2030’. Innovative ventures such as the ‘Sustainable Impact

Challenge’ can help us achieve these goals much faster, while positioning
the UAE as a global hub for innovation and responsible business practices.”

HE added that, “As a leading federal entity, Majra remains steadfast in its

efforts to foster a dynamic ecosystem where businesses can flourish and
create lasting impact. Moreover, by identifying and empowering

organizations committed to sustainability, Majra strives to consolidate the

UAE’s pioneering stature as a beacon of progress and sustainable growth.
In line with this, we invite all eligible companies and third-sector
organizations to take part in this unique initiative, paving the way for a

more resilient future.”

The one-of-its-kind endeavor will serve as a dynamic platform for

organizations to showcase their key sustainability projects and CSR efforts,
bolstering Majra’s pioneering role in supporting sustainable growth.

The competition is open to companies of various sizes, from large
enterprises to SMEs, and third-sector institutions, offering a cumulative

cash prize of AED 600,000 ($163,354) to shortlisted projects that have made
a positive impact.

The challenge also encourages active public participation since the winners

are determined based on both public opinion and expert evaluations.

For her part, Sarah Shaw said that, “We are pleased to introduce the

‘Sustainable Impact Challenge’ which demonstrates our ongoing efforts to

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