Page 187 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

The initiative aims to showcase and honour impactful corporate social responsibility (CSR)
initiatives, reaffirming Majra’s unwavering commitment to driving sustainable national development
in key priority sectors.

Abdullah Al Saleh said, “Guided by the directives of our wise leadership, the UAE has adopted a
highly progressive and forward-thinking approach to development, with a specific emphasis on
advancing key Sustainable Development Goals (SDGs) through initiatives such as ‘Green Agenda
2030’. Innovative ventures such as the ‘Sustainable Impact Challenge’ can help us achieve these
goals much faster, while positioning the UAE as a global hub for innovation and responsible
business practices.”

He further stated, “As a leading federal entity, Majra remains steadfast in its efforts to foster a
dynamic ecosystem where businesses can flourish and create lasting impact. Moreover, by
identifying and empowering organisations committed to sustainability, Majra strives to consolidate
the UAE’s pioneering stature as a beacon of progress and sustainable growth. In line with this, we
invite all eligible companies and third-sector organisations to take part in this unique initiative,
paving the way for a more resilient future.”

The one-of-its-kind endeavour will serve as a dynamic platform for organisations to showcase their
key sustainability projects and CSR efforts, bolstering Majra’s pioneering role in supporting
sustainable growth. The competition is open to companies of various sizes, from large enterprises
to SMEs, and third-sector institutions, offering a cumulative cash prize of AED 600,000 to
shortlisted projects that have made a positive impact. The challenge also encourages active public
participation since the winners are determined based on both public opinion and expert
evaluations.

For her part, Sarah Shaw added, “We are pleased to introduce the ‘Sustainable Impact Challenge’
which demonstrates our ongoing efforts to empower organisations that are driving positive
transformation through exemplary CSR and sustainability initiatives. It also reflects our vision to
advance sustainable impact investments, catalysing the nation’s broader economic
transformation. We invite all qualified organisations to seize this exciting opportunity and showcase
their notable initiatives focused on advancing sustainability.”

Majra’s participation in ‘Investopia 2025’ falls under the long-standing federal vision to foster a
sustainability-centric corporate culture in the UAE. Moreover, Majra aims to equip institutions with
the critical tools and resources needed to drive positive change through its new initiative. Such
innovative ventures play a crucial role in supporting the UAE’s sustainable development journey,
while also increasing sustainable impact investments.

https://www.msn.com/en-ae/news/other/majra-national-csr-fund-launches-sustainable-impact-
challenge/ar-AA1zVdAU?ocid=BingNewsSerp