Page 183 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

3/5/25, 2:27 PM Majra-National CSR Fund Launches ‘Sustainable Impact Challenge’ | Pakistan Point
identifying and empowering organisations committed to sustainability, Majra strives to
consolidate the UAE’s pioneering stature as a beacon of progress and sustainable growth. In
line with this, we invite all eligible companies and third-sector organisations to take part in this
unique initiative, paving the way for a more resilient future.”

The one-of-its-kind endeavour will serve as a dynamic platform for organisations to showcase
their key sustainability projects and CSR efforts, bolstering Majra’s pioneering role in supporting
sustainable growth. The competition is open to companies of various sizes, from large
enterprises to SMEs, and third-sector institutions, offering a cumulative
cash prize of AED 600,000 to shortlisted projects that have made a positive impact. The
challenge also encourages active public participation since the winners are determined based
on both public opinion and expert evaluations.

For her part, Sarah Shaw added, “We are pleased to introduce the ‘Sustainable Impact
Challenge’ which demonstrates our ongoing efforts to empower organisations that are driving
positive transformation through exemplary CSR and sustainability initiatives. It also reflects our
vision to advance sustainable impact investments, catalysing the nation’s broader economic
transformation. We invite all qualified organisations to seize this exciting opportunity and
showcase their notable initiatives focused on advancing sustainability.”

Majra’s participation in ‘Investopia 2025’ falls under the long-standing federal vision to foster a
sustainability-centric corporate culture in the UAE. Moreover, Majra aims to equip institutions
with the critical tools and resources needed to drive positive change through its new initiative.
Such innovative ventures play a crucial role in supporting the UAE’s sustainable development
journey, while also increasing sustainable impact investments.

https://www.pakistanpoint.com/en/story/1934187/majra-national-csr-fund-launches-sustainable-impact.html 2/2